NBC expects ad sales record with Super Bowl, Olympics

(Reuters) – U.S. broadcaster NBC stated on Thursday it expected to hit Ad sales data for the Tremendous Bowl and Olympic Iciness Video Games, both of which it’s going to air subsequent month, displaying that advertisers are hungry for Reside situations that draw viewers on a real-time basis.

NBC, a unit of Comcast Corp, has offered all but a handful of 30-second TELEVISION spots, which It Is charging more than $5 million on average for the Tremendous Bowl, mentioned Dan Lovinger, govt vice chairman of advertising sales at NBC Sports Activities Crew, on a media name.

For the Tremendous Bowl, on Feb. 4, NBC expects to score a single-day income record for any media firm, he mentioned.

The Company additionally expects over $900 million in nationwide Advert sales for the Olympic Games, which would be a primary for a Winter Olympics, Lovinger stated. The Olympic Winter Games will likely be held from Feb. 9-25 in Pyeongchang, South Korea.

NBC estimated Advert sales of nearly $1.4 billion for each the Super Bowl and the Olympics.

Reside occasions stay a vibrant spot for television advertisers as more viewers tend to watch their favorite presentations on demand and fast-forward through the classified ads.

The Tremendous Bowl traditionally ranks as the yr’s most-watched event on U.S. tv. The experience final year, which used to be broadcast by using Twenty First Century Fox, drew 111.3 million viewers, fairly down from the 111.9 million a yr previous.

Big Super Bowl scores are important for Advert revenue because the NFL comes off the 2d season of declining viewership. In 2017, viewership dropped nearly 10 p.c to 14.9 million viewers, according to Nielsen.

Advertisers have now not expressed any problem about scores around the Super Bowl, Lovinger mentioned. Additionally controversy over players kneeling all the way through the national anthem in protest has not come up as a concern, he said.

In a gesture initiated within the 2016 season by using then-San Francisco 49ers quarterback Colin Kaepernick, several NFL gamers have routinely “taken one knee” during the playing of the anthem. It Is supposed to name attention to what the protesting avid gamers see as a pattern of racism within the therapy of African-American Citizens with the aid of U.S. police.

An Unlimited secure of advertisers will run spots all the way through this 12 months’s Super Bowl, with car makers continuing to have a powerful presence and elevated shopping for with the aid of consumer packaged items firms, Lovinger said.

“All we’ve got viewed is enthusiasm for the Super Bowl,” he said.

Reporting through Jessica Toonkel in ny; Editing by using Lisa Shumaker and Richard Chang

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